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My Story

A test I took in college indicated that I would become either an accountant or a writer. Turns out the only thing accurate about this prediction is my long struggle with these two halves of my personality.

I started with the accountant: an undergraduate degree in economics where I loved development economics, but took the pragmatic route of an MBA. At b-school, I discovered marketing was the closest thing to “accountant-writer” so I spent the new few years pleasantly at various multinationals and consulting firms.

The accountant half reared its head again: where’s the evidence that marketing strategies worked? So I applied and got into a phenomenal PhD in marketing program. I came to study brands an ended up with something much more foundational and useful: how people make judgments and choices. I fell in love with behavioral science and the scientific method.

Over the next few years, I tried to find how best to use this new knowledge for good: within a well-known consumer firm, trying to nudge people toward healthier options in the portfolio. I knew there had to be more options though. A book “The Life You Can Save” by Peter Singer pushed me more to think about the extreme global poverty I had grown up with in India and that still existed – could I use my skills in this area?

The universe, it seems was intent on helping me: one cold day in March 2017, I got a life-changing call: would I be interested in heading up a newly created Center for Social and Behavior Change in my home country, India? The job was a dream: using cutting-edge behavioral science at a leading liberal arts university to solve some challenging issues on public health, livelihoods and education for some of the poorest and most marginalized populations in my birth country, India. I was on that plane from Manhattan to New Delhi (along with my lovely, supportive family) faster than you could say “behavioral science.”

I set up the Centre which is now flourishing, came back to the US, dabbled in consulting, teaching, researching, writing. One of the most memorable projects I worked on in 2021 was a huge randomized-controlled trial about mask-wearing in Bangladesh and the effect on COVID-19. One thing led to another and here I am at Yale.

If you are interested in this magpie-like collection of ideas around poverty, global health & development, scaling, dignity and behavior change, follow me!